NZ's smoking rates dropped dramatically thanks to a hard-hitting campaign. Could we do the same to bring emissions down?
- Written by Caroline Shaw, Senior Lecturer in Public Health, University of Otago

New Zealand has the highest per capita car ownership in the OECD, and reducing emissions from the transport sector is seen as a wicked problem.
As part of its recently released advice for the government’s first emissions reduction plan, the Climate Change Commission is calling for a public education campaign similar...