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NZ's smoking rates dropped dramatically thanks to a hard-hitting campaign. Could we do the same to bring emissions down?

  • Written by Caroline Shaw, Senior Lecturer in Public Health, University of Otago
NZ's smoking rates dropped dramatically thanks to a hard-hitting campaign. Could we do the same to bring emissions down?Shutterstock/Pommy.Anyani

New Zealand has the highest per capita car ownership in the OECD, and reducing emissions from the transport sector is seen as a wicked problem.

As part of its recently released advice for the government’s first emissions reduction plan, the Climate Change Commission is calling for a public education campaign similar...

Read more: NZ's smoking rates dropped dramatically thanks to a hard-hitting campaign. Could we do the same to...

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