how the right smells can encourage shoppers to buy healthier foods
- Written by Megan Phillips, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
Westend61/Getty ImagesImagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favourite home-cooked meal.
Suddenly, you’re craving hearty minestrone soup or yearning for homemade beef lasagne. In an instant, your plans...
Read more: how the right smells can encourage shoppers to buy healthier foods
