Personalising a luxury gift with a name or initial? Research suggests a hidden social cost
- Written by Anne-maree O'Rourke, Lecturer in Marketing, The University of Queensland
Andrei Antipov/ShutterstockYou might think spending $5,000 on a handbag or wallet would be prestigious and exclusive enough. What about taking things one step further – and personalising it with your own name?
Brands including Gucci, Louis Vuitton and Dior now offer extensive customisation options – some for a few products, others for...
