Brands want us to trust them. But as the SPF debacle shows, they need to earn it
- Written by Paul Harrison, Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
It’s quite unsettling to discover something so central to our cultural rituals – the “slop” in the Aussie mantra of “Slip! Slop! Slap!” – can no longer be trusted.
We’ve never really had to scrutinise sunscreen. We slop it on because Sid the Seagull (in his role as spokesbird for the Cancer Council)...
Read more: Brands want us to trust them. But as the SPF debacle shows, they need to earn it
