What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?
- Written by Chris Baumann, Professor in Business, Macquarie University
bissig/ShutterstockDo you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate? You might not know it, but you are participating in something known as “necro-branding”.
Necro-branding is where the image of a celebrity...
