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IFF Adds Real-Time Consumer Feedback into Fragrance Creation with Introduction of AI-Powered ScentChat™ App

Written by PR Newswire

IFF Adds Real-Time Consumer Feedback into Fragrance Creation with Introduction of AI-Powered ScentChat™ App

PARIS, Feb. 4, 2025 /PRNewswire/ -- IFF (NYSE: IFF) announces the launch of its new AI-powered research tool, ScentChat™, an instant messaging application designed to enhance the fragrance creation process with the addition of real-time consumer feedback, coupled with qualitative insights. The app connects directly with leading messaging...

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