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400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours

  • Written by PR Newswire

Newresearchrevealsthepowerofesportsasachannelforreachingthisvitalyouth marketas74%saypurchasingisinfluencedbyadvertisingandbrandparticipationin gamingspaces.

Keydataalsoincludes:

  • 71%regularlywatchgamingcontent, with 66% tuning into gaming livestreams and 33% listening to or watching gaming podcasts.
  • Gamingfandomextendsbeyondscreens, with 21%...

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