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Sustainable seafood matters to eight in ten consumers, leading to calls for retailers to support sustainable choices

  • Written by The Bulletin

MSC calls on retailers to increase their offer of sustainable seafood products ahead of the Chinese New Year, in response to insights from consumers

SINGAPORE - Media OutReach Newswire - 12 February 2026 - As families across Singapore and Malaysia prepare to toss yusheng and serve whole steamed fish for Chinese New Year, new research reveals a striking disconnect: more than eight in ten Malaysians (85%) and nearly three-quarters of Singaporeans (74%) say sustainable seafood matters to them.

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